Rapper Travis Scott Named Newest Official PlayStation Strategic Creative Partner


Rapper Travis Scott dominated Fortnite earlier this 12 months with an in-game live performance, now he is bleeding over into a bigger gaming pool by changing into PlayStation’s newest strategic artistic companion. 

As revealed within the newest PlayStation Blog put up, Senior Vice President of PlayStation Worldwide Marketing Eric Lempel revealed their collaboration with Scott. “Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.” 

The PlayStation group says they selected Scott as a result of he’s “constantly surprising” and “incredibly innovative,” which is one thing they’re searching for when going into a brand new technology of gaming. 

The rapper has an extended historical past with PlayStation as a fan, making the collaboration an thrilling one for Sony as they transfer full steam forward. The performer additionally shared just a few phrases in regards to the collaboration, saying: “I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”

Both Microsoft and Sony are getting ready for the subsequent technology to launch right here subsequent month with up to date expertise, new video games to expertise, and two very wildly totally different advertising methods concerning their ecosystems. It might be fascinating to see what Scott’s affect might be within the bigger scheme of issues for PlayStation as they give attention to making their very own ecosystem extra impartial and guarded from different platforms. 


What do you concentrate on the collaboration between Travis Scott and Sony as the most recent PlayStation strategic artistic companion? What are you hoping to see come out of this pairing going ahead? Sound off together with your ideas within the remark part beneath and inform us what you’re most fun for when the PlayStation 5 launches on November 12. 


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