Nintendo Has ‘No Plans’ To Lower Switch Price In U.S. Following European Price Cut


Nintendo just lately introduced it was completely lowering the value of the usual Switch mannequin within the UK/Europe £279.99/€329.99 to £259.99/€269.99. That’s a pleasant little drop, the primary of its type for the reason that machine launched in 2017, and it led many to hope {that a} comparable worth reduce was on the way in which for U.S shops. Unfortunately, that doesn’t appear to be the case, not less than for the foreseeable future. 

Axios reporter Stephen Totilo (as surfaced by Video Games Chronicle) posted a tweet stating that he spoke to Nintendo about the potential of dropping the Switch worth on our shores, with the corporate saying it has “no plans” to do the identical.  

“The trade price adjustment is for the European region only. There are no plans to change the Manufacturer’s Suggested Retail Price for any Nintendo Switch model in the U.S.,” reads the assertion given to Totilo. 

nintendo switch oled features

Nintendo Switch OLED

The Switch launched in March of 2017 at $299.99, and it has maintained that worth since. Outside of the uncommon sale, one of the simplest ways to get a less expensive Switch is shopping for the handheld-only Switch Lite, which launched in 2019 and price $249.99. While some have understandably been irritated about this stagnant worth level, Nintendo has little incentive to alter issues up. The Switch is likely one of the best-selling consoles ever and continues to carry out properly, shifting over 89 million complete models as of August 2021.   

Nintendo is at present gearing as much as launch the $349.99 Switch OLED (pictured above), a brand new mannequin that options an improved display and different minor tweaks however runs on the identical inner {hardware}, so it’s not a real successor the way in which many hoped it was previous to its reveal. Nintendo gave an announcement to Video Games Chronicle saying the European worth reduce was accomplished to make manner for the OLED, which launches October 8. 

“After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch.” reads the assertion.

I’m no economist, however I can solely assume the rationale the UK/Europe will get a worth reduce whereas the U.S. doesn’t merely should do with the distinction in markets. The numbers could present little motive to drop the value right here but whereas Europe’s counsel in any other case. Or the corporate has one more reason solely as a result of Nintendo. If you’re an American gamer nonetheless holding out on a worth reduce earlier than lastly taking the plunge on a Switch, you’ll simply should be affected person some time longer. 

[Sources: Stephen Totilo by way of Video Games Chronicle]




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