2K Responds To NBA 2K21 Unskippable In-Game Ad Backlash


Earlier this week, 2K was within the scorching seat as soon as extra when NBA 2K21 gamers seen unskippable adverts that prevented them from making adjustments whereas within the foyer. Now, the writer is responding to the detrimental suggestions by saying the position was not intented and that it will likely be “fixed” quickly. 

2K took to the sport’s official Twitter account to thank gamers for his or her suggestions with the next assertion hooked up: “As many are aware, in recent years ads have been integrated in 2KTV segments. Yesterday’s 2KTV ad placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction. This will be fixed in future episodes, thanks for your continued feedback.”

This is not the primary time that unskippable adverts had been a problem within the NBA 2K sequence and the truth that it occurred once more is what had many gamers upset. The interference with in-game choice additionally prompted frustration, on high of the notion of adverts for a recreation that prices $60 at retail; $70 if shopping for for subsequent gen. 

It seems like 2K is not planning on eradicating the adverts totally, as an alternative merely transferring them round. It will likely be attention-grabbing to see what the response will likely be from followers concerning the assertion and at which level these financial choices will impression the variety of gross sales seen inside this franchise. 

What do you concentrate on the unskippable NBA 2K21 adverts and the responding backlash? Do you suppose 2K’s response is appropritate, or not sufficient given previous historical past? Sound off together with your ideas within the remark part under and inform us what you suppose. 


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