Spotify podcasts-only plan possibly on the way


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  • There’s an official survey making the rounds which describes a Spotify podcasts-only plan.
  • The survey closely means that Spotify is mulling over a way to make cash particularly from podcasts.
  • Spotify has invested closely in podcasts not too long ago, so it’s going to wish to get that cash again in some way.

Over on Twitter, Andrew Wallenstein — the president of Variety’s intelligence program — tweeted out an interesting set of screenshots (through The Verge). The screenshots present an official survey distributed by Spotify to a few of its subscribers. The survey facilities on whether or not or not customers would subscribe to a hypothetical subscription service centered solely on podcasts.

Theoretically, this extra subscription service wouldn’t embody entry to Spotify’s assortment of music. It is unclear if this is able to be an extra subscription unbiased of the music service, an add-on for present subscribers, or one thing totally different altogether.

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Granted, that is only a survey. There’s no proof {that a} Spotify podcasts-only service is in the works. In reality, the firm instructed The Verge:

At Spotify, we routinely conduct quite a few surveys in an effort to enhance our consumer expertise. Some of these find yourself paving the path for our broader consumer expertise and others serve solely as essential learnings. We don’t have any additional information to share on future plans right now.

Spotify podcasts: Gotta make cash in some way

Whether or not Spotify is definitely working on a subscription service centered round podcasts, it’s inevitable {that a} money-making system is on the way. Over the previous few years, the firm has invested hundreds of thousands in unique podcasts — most notably The Joe Rogan Experience, considered one of the world’s hottest reveals. It must recoup all that cash in some way.

Related: The best podcasts you can listen to right now

The query then turns into whether or not or not customers pays for entry to podcasts. The survey suggests there may very well be a number of tiers with perks reminiscent of entry to unique episodes/content material, ad-free listening, and some different premium options. These are attractive, for positive, however persons are already fairly used to podcasts being free and ad-supported. Other platforms which have tried to cost for entry to podcasts have both failed outright or struggled to realize paying customers.

Of course, all these different platforms aren’t Spotify, the world’s largest and most profitable audio-only streaming platform. We’ll have to take a wait-and-see method to this, however we wouldn’t be stunned to see a Spotify podcasts-only service drop quickly.




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