- Realme is now ahead of stablemate and former parent Oppo in the Indian market.
- The former Oppo subsidiary shipped 4.9 million models in Q2 2021 in comparison with Oppo’s 3.eight million.
Realme was initially an Oppo-owned brand earlier than announcing it was an unbiased firm after which not too long ago drawing closer to its stablemates. Regardless of the ties to Oppo and the BBK conglomerate, the agency has skilled main progress in current years, particularly in India.
In truth, monitoring agency Canalys has simply posted its Q2 2021 report for India, revealing that Realme now has extra market share than huge brother Oppo in the area. More particularly, Realme shipped 4.9 million models in the quarter, whereas Oppo mustered 3.eight million models. This places the newer BBK model in fourth place in comparison with Oppo’s fifth place.
This means that Realme’s value-focused technique is reaping main dividends in the price-sensitive Indian market. The firm has launched bang for buck gadgets just like the Realme 7 and eight sequence, the Narzo vary, the C-series, and the X vary.
Looking on the Indian market as an entire for the quarter, Canalys famous that smartphone shipments had been up 87% year-on-year however down 13% quarter-on-quarter. The former determine is as a consequence of a two-month shutdown a 12 months in the past, whereas the quarterly decline was because of the second wave of COVID-19 hitting the area.
Xiaomi maintained the highest spot with 9.5 million gadgets shipped (29% market share), adopted by Samsung in a distant second place with 5.5 million telephones shipped (17%). Vivo was only a hair behind Samsung with 5.Four million gadgets shipped (17%), rounding out the rostrum. Realme and Oppo accomplished the highest 5.
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Canalys analysis analyst Jash Shah defined that corporations making a splash in the net area had been those that pulled huge numbers in this quarter.
“Xiaomi, despite its overall sequential decline, actually grew its online business, primarily thanks to the Redmi Note 10 series,” Shah defined. “Realme also saw online momentum, particularly with its Narzo 30 series, as it used price cuts during ‘brand-focused days’ to overtake Oppo.”