PlayStation is normally pretty savvy when it comes to high-profile fashion collaborations, however this newest partnership with luxurious label Balenciaga, consisting of a t-shirt and hoodie that each price greater than an precise PlayStation 5, is dumb.
While luxury labels dipping their toes into this popular culture/streetwear stuff is nothing new, the extraordinary costs being charged right here—$675 for the shirts and an unbelievable $875 for the hoodie—are gross. I do know that’s the purpose. I do know the entire motive Sony even signed this deal is to allow them to see headlines just like the one I wrote above and revel within the press.
But tremendous, if I’m taking the bait, how about this: there may be such a factor as dangerous press, and in a time when PlayStation followers are still having trouble buying a console, whereas on the identical time dwelling by a worldwide pandemic and ever-widening earnings equality, possibly teaming up with a luxurious vogue label to cost $675 for a shirt that appears like one thing Best Buy employees needed to put on on launch evening isn’t one of the best look.