Google will make Android ad tracking more difficult


In 2020, Apple made an enormous announcement: it will give customers the choice to decide out of all ad tracking on their iPhones. Users might make their iPhones a lot more personal with a easy faucet.

That announcement precipitated a firestorm for advertisers and firms that make billions off adverts, resembling Facebook. It additionally left Google in a good spot, because it concurrently owns Android — Apple’s foremost cell competitor — and makes most of its cash from adverts. Now, we all know what Google plans to do so far as Android ad tracking is anxious.

Related: Is selling your privacy for a cheaper phone really a good idea?

As first reported by Financial Times, Google plans to make it more difficult for advertisers to comply with Android customers. If an advertiser tries to trace somebody who’s opted out of tracking, they’ll see a meaningless string of zeroes. Financial Times came upon this information from builders, whom Google had notified of the upcoming modifications. Later, Google confirmed the data to Engadget.

To be clear, you possibly can already change your distinctive ad ID and opt-out of ad personalization (simply go to Settings > Google > Ads in your telephone). However, advertisers have found out methods round these restrictions. These new alterations to Android ad tracking insurance policies ought to forestall workarounds.

Obviously, this isn’t as easy and direct as Apple’s one-tap nuclear resolution. However, it’s one other transfer in the precise route.

These new modifications will begin with Android 12 gadgets this yr. In early 2022, all Android gadgets with entry to the Google Play Store will acquire the potential.


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