Fighting Game Legend Tokido Appears In BMW Ad In Japan


Illustration for article titled Fighting Game Legend Tokido Appears In BMW Ad In Japan

Image: BMW

Hajime “Tokido” Taniguchi isn’t solely one of the greatest Street Fighter players ever, he would additionally prefer to inform you in regards to the BMW 2 Series.

Tokido was just lately featured in a brief Japanese TV phase known as Go Next, which is sponsored by the German automobile firm. In this system he talks about how there was overwhelming resistance to turning into a pro-gamer and the significance of his bodily coaching routine. As a part of this relationship with the carmaker, he’s additionally showing in an advertorial article on the BMW website.

Tokido already has main, mainstream sponsors like pharmaceutical firm Rohto and Sony Music, amongst others.

While BMW doesn’t look like it’s been added to that record simply but, Tokido offers his impressions of take a look at driving the two Series. He talked about how he loves the colour (the person likes blue!) in addition to the sensation of stability the automobile has and the superb manner all the things is positioned for the driving force.

According to Tokido, since he has a world driver’s license, he usually enjoys going for a drive and sightseeing when he’s at tournaments overseas, permitting him to calm down throughout heated competitions.

BMW’s slogan “Sheer Driving Pleasure” makes Tokido suppose—he says—in regards to the second he advances to the finals throughout a match as a result of as much as that time, it’s a show of all the things he has acquired as he racks up win after win. There is, he says whereas being paid for the phrases, pure pleasure when all that tough work comes collectively and pays off.

“As someone who was brought up in esports, I want to do anything I can to help for the expansion of esports’ next generation,” he added. “In particular, I think we have to make the esports industry an unshakable brand like BMW that deeply-rooted fans love.”


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