Electronic Arts has appointed Byron Beede as the brand new SVP and common supervisor of the Battlefield collection. Beede beforehand spent almost 20 years at Activision Blizzard, the place he most not too long ago labored as the chief vice chairman and common supervisor of the Call of Duty collection.
Beede can be reporting to Vince Zampella, one of many co-founders of Respawn Entertainment. Zampella at the moment leads Respawn and DICE’s places of work in Los Angeles.
Alongside Beede’s hiring announcement, EA additionally stated that the transfer “alerts a strategic, long-term dedication to the expansion of the [Battlefield] franchise,” as reported by IGN.
Battlefield and Call of Duty have had a strong but lop-sided rivalry for many years. Both collection had been launched across the similar time (Battlefield 1942 in 2002 and Call of Duty in 2003) to nice acclaim and comparable gross sales numbers.
But as time marched on, that hole widened. Battlefield V was launched in 2018 with a disappointing sales performance, in keeping with EA itself. Meanwhile, 2019’s Call of Duty: Modern Warfare reboot introduced in $1 billion for Activision by the top of the yr.
EA CEO Andrew Wilson urged that prioritizing Battlefield V’s single-player marketing campaign over its battle royale mode, Firestorm, finally hurt the game’s sales. Perhaps one among Beede’s main duties can be to make sure that the following Battlefield ships with a compelling battle royale mode that may go head-to-head in opposition to Activision’s massively popular battle royale recreation, Call of Duty: Warzone.
In April, DICE common supervisor Oskar Gabrielson wrote a blog post declaring that Battlefield 6 is being labored on by the collection’ “biggest team ever,” pulling in assist from Criterion, DICE LA, and EA Gothenburg. The similar weblog put up revealed that the studio has additionally been co-developing a Battlefield cell title with Industrial Toys. These are probably the formidable strikes of a military on the point of take down the king.
The subsequent Battlefield recreation can be formally unveiled on June 9.