Apple data reveals iPhone loyalty vastly varied across 2019 and 2020


According to data launched throughout Apple’s trial with Epic Games, between 12% and 26% of iPhone customers switched to a different gadget between Q3 2019 and Q3 2020. Apple doesn’t point out Android by identify, however presumably, these customers are switching to Android units.

The data (noticed by Android Central) stems from Apple’s personal market analysis and demonstrates how loyal shoppers have been to the corporate between 2019 and 2020. However, what’s fascinating is how these figures differed all year long.

In Q3 2019, 19% of iPhone customers sought one other gadget. But between Q1 2020 and Q2 2020, greater than 1 / 4 of iPhone customers jumped ship. This is especially fascinating, because the iPhone 12 sequence debuted in Q3. It suggests iPhone customers usually tend to ditch iOS for Android simply previous to a brand new iPhone launch.

However, iPhone customers looking for alternate options is also right down to the financial results of the pandemic. Several Android units are less expensive than iPhones, particularly if customers don’t require Apple-specific perks.

More studying: How to switch from iPhone to Android

Despite these blips, iPhone loyalty jumped again as much as 88% once more in Q3 2020, probably buoyed by sturdy iPhone 12 gross sales. The sequence remained essentially the most profitable gadget line at the start of 2021. Notably, the highest three best-selling smartphones in Q1 2021 have been iPhone 12 units.

What about Android customers leaping to iOS?

It’s unclear what number of customers soar ship from Android and different cellular platforms to iOS. Without this data, we are able to’t actually inform which aspect is benefiting extra.

But in response to our personal analysis, some customers aren’t loyal to Google’s platform both. In a recent poll on our web site, almost 1 / 4 of our readers would change to an iPhone in the event that they have been handed one without spending a dime. Just underneath 43%, nevertheless, wouldn’t think about this transfer in any respect.




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