FarmVille 3 interview: Zynga’s approach to creating an innovative sequel for the modern mobile gamer | Articles


FarmVille is a type of sport sequence that seemingly everybody is aware of of or has performed sooner or later. Now on its third mainline entry, Zynga’s accessible farm administration sim has developed and improved all through the years in ways in which have saved it aggressive in an ever-changing and more and more crowded market.

There’s little question that the earlier video games had been sudden pioneers in the social house, however innovation is what retains even the most informal of sequence alive. And so I spoke to Sonja Ängeslevä, Product Lead at Zynga, to talk about the staff’s approach to creating the still-in-development FarmVille 3.

“Innovation is a key ingredient in game development, and for us it’s important to listen to our players who’ve been in the game from the start, as well as lapsed and new FarmVille enthusiasts,” says Sonja.

Screenshot of the unique FarmVille

While you’ll maybe anticipate each new entry in a long-running sequence to really feel contemporary, it is necessary that they do not lose sight of what made their predecessors so fashionable to start with, and this encompasses every thing from a sport’s visuals to its moment-to-moment gameplay. It’s a tough steadiness that may in the end make or break a sequel.

“We’ve been talking to players a lot and their feedback has been extremely helpful as we design and enhance unique features that are unlike anything we’ve ever done before and versus other builder games in the market. We believe FarmVille 3 will have the right balance of existing beloved features, as well as new and different elements to surprise and entertain our players.”

“A key point for us was to create a farm that comes alive for our players, and we’ve put a lot of detailed effort into making animals the number one loved feature of the game! Players will be able to grow and nurture animals, and as their flock grows they will be able to unlock more breeds in their quest to improve their farms. With hundreds of different kinds of animals to collect – ranging from the classic cows to more unusual llamas and beyond – players are inspired to discover new species that can be nurtured from adorable babies through adulthood as they help provide essential goods for crafting items within the game.”

Screenshot of FarmVille 2

If you concentrate to the informal video games house, you’ve got probably observed that micro-action titles, usually known as hypercasuals, have change into extremely fashionable. Even extra so than a typical informal sport, these are designed to be performed in easy, bite-sized periods. Sonja tells me that FarmVille 3 goals to help a wide range of playstyles. 

“You can check-in for a few minutes to make sure your farm is running efficiently, or you can escape into the beautiful world of FarmVille for hours at a time. The time it takes to complete daily tasks on a farm can vary depending on different factors but is generally a second-to-second action, whereas embarking on higher-level strategic tasks such as live in-game events will require more attention, which will therefore require more time. We’ve created lots of different features within FarmVille 3, and it’s completely up to players to choose how they want to engage with the game based on their preferences.”

Screenshot of FarmVille 3

Since soft-launching in choose areas final 12 months, FarmVille 3 has been honed primarily based on participant suggestions. 

“Players have enjoyed our focus on animals and appreciated many of the other new additions we’ve made in the game. We take player feedback very seriously and often try to create two-way communication between developers and players in order to implement the things that resonate well with our community. Players give the most valuable feedback, and our primary goal is for them to be happy with the game for years to come.”

While a worldwide launch date for iOS and Android continues to be unknown, Sonja says that the sport is progressing effectively in mushy launch.

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