Injustice 2 Mobile dev apologies for Poison Ivy Pride Month promotion

Injustice 2 writer Warner Bros. Games has apologized for its tone-deaf Pride Month problem for the cell model of the combating sport, which requested gamers to beat up on a queer DC Comics character, Poison Ivy.

The Injustice 2 Mobile developer posted a Global Challenge, titled Love Conquers All, earlier this month and labeled the problem as a Pride celebration during which gamers should collectively take down Poison Ivy. The concept is to convey folks into the cell model of Injustice 2 to work collectively to win particular rewards — the extra occasions you defeat Poison Ivy, the extra prizes the collective group wins. For beating up Poison Ivy 500,000 occasions throughout Pride Month, gamers would have earned the biggest reward.

Poison Ivy in Injustice 2 Mobile

A promo picture printed on Twitter
Image: NetherRealm Studios/Warner Bros.

Poison Ivy is a canonically bisexual character, who has most just lately been romantically tied up with Harley Quinn, amongst different DC characters. For occasion, DC Pride, an 80-page anthology coming from DC Comics, is a particular problem celebrating queer characters — specifically, there’s a narrative about Poison Ivy and Harley Quinn. (Ironic, too, that the Injustice 2 Mobile problem requested gamers to staff up with Harley Quinn to take down her lover — a weird solution to pay homage to the queer relationship.)

“We recognize associating our latest Global Challenge with Pride was insensitive and inappropriate,” the developer stated — sporting a rainbow flag Twitter profile photograph — in a tweet Thursday. “Real life violence against the LGBTQIA+ community and women within that community in particular is all too common and we should actively engage in efforts to end LGBTQIA+ violence, not normalize it. We apologize to the greater community, but especially LGBTQIA+ members. We are committed to listening and doing better.”

a screenshot from injustice 2 mobile describing the free pride rewards

Image: NetherRealm Studios/Warner Bros. by way of Polygon

Warner Bros. has since eliminated the tweet bragging that gamers had already defeated Poison Ivy 175,000 occasions. Messaging for the occasion remained in-game on Friday morning, promoting the Global Challenge and its rewards, in addition to a notification for a free Pride celebration reward — a Champion Bundle with shards used to unlock new characters. (Batwoman, Harley Quinn, Wonder Woman, and Green Lantern, 4 characters which have been portrayed as LGBTQ, are on supply.) A Pride sale on in-game Injustice 2 Mobile objects, too, has just lately begun.

The ill-received Injustice 2 Mobile promotion comes as communities are discussing the place for company involvement in Pride Month. There isn’t any scarcity of rainbow-fied merchandise obtainable from manufacturers — the online game trade included. While some consider it is good to see “symbolic support,” as Vox put it, for queer communities, others discover the promotions superficial; many of those firms are sometimes criticized for insurance policies or initiatives which can be actively dangerous to the LGBTQ+ neighborhood.

The Injustice 2 Mobile Pride Global Challenge is the epitome of that perception: Slap a rainbow on it and also you’re good to go — no important eager about how the promotion could influence the neighborhood it claims to assist.

Polygon has reached out to Warner Bros. Games for extra info on how this promotion got here to be.

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